What Brands Work with Google to Integrate Their Services?
It is not a secret that the Smartphone market teems with terminals with Android, and it is that facility which offers this operating system for customizing invites more and more manufacturers joining this Titanic family. In the second quarter, according to Gartner, 86.2% of sold phones are Android.
This is possible, above all, by the huge variety of smartphones derived from the enormous diversity of manufacturers that we can find. However, a terminal to carry a brand name, does not automatically of their citizenship, the manufacturing process of a mobile phone is very complex.
Does how many partners Google total?
Google has been clear from the beginning that to dominate the market would need the help of many companies that participate in the manufacture of Android phones. During the last years, the number of companies that collaborated with Android in one form or another has been growing.
Today it has a total of 367 ‘partners’, i.e. that you could call one every day to express your love and more than enough you two (one in leap years). But we must be clear that not all are manufacturers of smartphones, They include companies that collaborate in some way, in the design and manufacture of phones and Google recognizes them as official partners.
In this list, which is available on the website of Android, we noticed the absence of the manufacturers of processors, but in return We see among its employees to companies such as Orange, Vodafone, Audi, and up to Carrefour. In the case of the first two, especially influencing the final device software (bloatware, wallpaper…).
So a company can get the blessing of Google to include Android applications, You must communicate the features of the smartphone to the search engine and in this way obtain the necessary certification. Between all the manufacturers, however, only found one Spanish.
Only a Spanish manufacturer in the listing, why?
As I said, in the list of ‘partners’ in Google, We only found a Spanish manufacturer, BQ, while others like Energy Sistem or Weimei aren’t among the friends of Google. Obviously, Zetta is not there, basically because the only thing they have done has been to buy mobile Xiaomi, put stickers, CM13 Flash and sell them.
BQ, on the other hand, a long if he designed their own smartphones, even if you trust the Assembly to Chinese factory, but they have dedicated to around 180 engineers (140 at its headquarters in Madrid and 40 others in China) to make the design of your next smartphone. This implies, in fact, a huge, half a million euro initial investment.
What about Weimei or Energy Sistem? In the case of Energy Sistem, But if they carry out the design process here in Spain, he is not on the list of ‘partners’ of Google for some reason. In terms of Weimei, simply choose from a range of designs and tweaks aesthetic that offers you Gionee, commissioned to manufacture their smartphones, and the latter can sell those moving under another brand in its territory.
Apparently, given that only BQ (and presumably also Energy Sistem) directly involved in the design of its terminals, it would be the only one who is on the list of friends of Google, while others simply decide between designs, although you never know, Maybe in a couple of years we can see them on the list if they follow the footsteps of BQ.
Does it matter the nationality of the phone?
Awarding a nationality to a mobile is not as simple as it seems, since the vast majority of terminals are manufactured in China, so the key would be whether is the manufacturer that is responsible for the design or is the company that will manufacture the phone which gives a range of options.
Now, the importance or not who want you to depends on the manufacturer in question, especially if we speak of manufacturers who do not have much popularity. What is important is that, if you want to use nationality as a sales hook, it is true, not as a case of a company with the logo Acorn bite whose name I remember but I step repeat.
In the end, the only fact of publicizing their nationality will provide a low percentage of additional sales, because the user tends to find something that works really, is too expensive and does not break or breakdown within two or three months. That Yes, if don’t be fooled to the client, which would be the equivalent of taking it fool.
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