It will pay 170 million euros for the French firm, which besides smartwatches has several products for the health monitoring; bracelets to measure physical activity, sleep for mattresses and more sensors.
Nokia announced today that it plans to buy from the French company Withings: will pay 170 million euros to enter the market of smart watches and advance in the the Internet of things (i.e., in the segment that is integrating processors and wireless connections to all kinds of objects and appliances), with a special focus on health.
Nokia is a Finnish company that was left after the sale of its mobile phones to Microsoft; It is a giant in the market for telecommunications infrastructure equipment, but it also plans to expand the brand Nokia; already has a tablet on the market, a camera for professional video in 360 degree and said you are interested to make smartphones (strictly speaking, designing them and license to third parties that design and brand that produced it and sell at online store).
A home camera Withings; It also has air quality monitor.
With Withings is different: the French company is a pioneer in the connected, watches that keep the appearance, design and performance of a traditional, watch but that add new features, especially in what refers to its use as a pedometer or monitor of sleep and exercise.
The Activité is more limited than a smart watch with Android Wear or Apple Watch, but is also more economical and discreet, has an autonomy which is measured in months, not days, etc. With your Withings Activité and Pop Activité, in particular, had good impact on the market of the cheap smartwatches, by offering a quality and careful design.
But it is not all that is: the French firm also has cameras of monitoring home, sensors of dream for mattresses and scales able to share its data with a smartphone; (as Withings Thermo) thermometers and blood pressure gauges; monitors for babies and more. With this, bet Nokia to be a player’s weight in the segment of the Internet of things. The own Nokia highlights, in the press release, that experts estimate that the segment of health on the Internet of things will be the fastest growing in the next five years.
Nokia is not, by no means, the first to see the reef in this segment which is, precisely, analyze, track and quantify a person’s health before the visit to the doctor (or as a complement to it). And it is there where the French firm has a good range of products. Withings will operate as a division within Nokia.
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