Apple, The Company That Appeals to The Heart

There are three forces that move the world: love, money and power. The most lethal trio of history. They have been triggered wars, conquered countries and betrayed ancient alliances. While the money and the power can be explained and reason with relative ease before anyone, does not happen the same with love.

Love, feelings and emotions are what make us human beings. In irrational people. Unpredictable. Beings to do B when clearly we should be doing to what does this to do with a technology blog on Apple? All.

What is the Apple game?

Apple sells technology surrounded by sensations. This is not something that only appears in your ads, it is something I think that It permeates the company until the bones. It is inscribed in its DNA. During the presentation of the iPad 2 more than 3 years ago, Steve Jobs said that famous phrase:

It is in the DNA of Apple technology is not enough. It is the meeting of technology with the Liberal Arts and Humanities which manages to move us. Nowhere is more certain this than in the Post-PC devices.

Technology and art, two fields that were reluctant to mix as if it were water and oil, United in a massive consumer company. It was not the first to do so, nor will it be the last. We had to Sony for much of the 80s and 90s with its incredible Walkman and Braun with his iconic reamers. Now comes to my head Tesla and its electric Supercars, insurance that you can think of many others.

What makes Apple so is putting all this money. It is not that they are a bunch of hippies looking for good, the good vibes and world peace, no. It is also a business and as such needs to make money, if it is in commercial quantities, better. But there is a huge difference between that money is your ultimate goal or simply a means to achieve an end.

What happens when money is your only goal

Steve Ballmer has always told us what was the aim of Microsoft and to which Bill Gates hired him, according to a history of The Loop:

When then co-founder and CEO Bill Gates hired Ballmer of Procter & Gamble in 1980, is supposed to be the “guy’s business, means that that means”, said Ballmer. Since that day, his battle cry has always been: “how make money? How do we make money? How do we make money?”

In another interview, Ballmer said:

In the technology business, when we look, it seems that there are four ways to make money [more a group which binds them all, developers]: sell devices to consumers, selling phone services to consumers, sell to corporate IT departments and sell to corporate marketing departments.

What was this focus on sell and earn more money Microsoft got far under the baton of Ballmer. I think that if you have a good business, it is relatively simple to optimize it to get the most juice in the short and medium term, but the long end up losing the North. When you’ve already won money, what is your goal? More money? Just wondering for what you are doing.

Most of the problems to which faces Microsoft are due to this excessive focus on maximizing profits. They have cast aside everything else, everything important, all that made Microsoft a great enterprise. The slogan of “a computer on every desktop” changed to “Windows and Office in each PC”.

Apple’s attitude towards money

Money is a good servant but a bad master- Alejandro Dumas.

What is the attitude of Apple on the money? Other times we said that what to them moves them and motivates is make a great product:

We are very pleased with our revenue, but our goal is not to make money. It may sound a bit frivolous, but it is the truth. Our goal and what excites us is to make great products. If we are successful, they like people and if we are operationally relevant, make money- Jony Ive.

Apple makes products like that and who appeal to the feelings, that is something that can not always be explained and that inconvenient to the techies of all life because they understand numbers, power and gigahertz. Apple can not play the game of specifications because the next day a competitor pulls out a thinner smartphone, more powerful or with more memory.

Why was invented a few new rules in which they they always had advantage on the other hand. The Cupertino company often sells because it goes to the heart of the people and that is inexplicable. Technology has become a very important element of mass in every day millions of people and that, therefore, depends on the tastes of the people. It is somewhat subjective to 100%.

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